What's the best price for your eBook?

The one that makes people buy it without a second thought. Finding that magic number, though, takes some doing.


You do not want to price your book too high or even too less. You want it to be priced competitively. How do you know that the right price is?

You need to do a lot of research and testing. Look for other similar books. If possible, try to figure out how popular these books are and how much do they sell.


These would give you a very good idea of what would be a competitive price to set.

You obviously have to also factor in your own costs in creating and distributing the eBook. Fortunately, these are generally pretty low.


The second aspect of this process is testing, which is equally important. You need to regularly track your advertising and other marketing strategies, watch responses, and adjust your pricing until people start buying.


It is crucial that your price your eBook competitively – not over priced and not even under priced.

Some suggest that under pricing the eBook may induce more sales. However, this is not true.


Potential customers always compare similar books before buying one. If your price to significantly lower than your competitor’s price, customers may perceive your eBook to be not as good as your competitor’s, even if this is not the case.

 
There have been instances when publishers have sold more books by actually increasing the price.

 
One strategy to determine a competitive price is offering your eBook to two distinct groups of audiences at different prices.

By tracking the audience response, you may be able to close in on the right price.

 
There is more to eBook sales than just the number of sales. You are more interested in knowing what pricing offers you a higher profit.



For instance, you may sell one version of your eBook at $25 to a target audience of 1000 people and make 20 sales. Your gross in this case is $500.

Now let’s say, you sell another version of the same eBook at $15 to a target audience of 1000 people and you make a higher number of sales – 30.

However, your gross in this case comes to $450.
 

Thus, you make more profit selling your eBook at a higher price. This equation may change if you price the eBook at $25 and $40.

In this case you may find out that you make more profit selling the eBook at a lower price of $25.

  If you are considering writing an ebook for the first time, you will need some sort of starting point.  

It is best to invest in a good quality guide about writing ebooks as they will save you many months of trail and error lessons.  

With the help of a good ebook writing manual you will be able to whip out as many books as you want, as quickly as you can type.  

Below are some basic things to consider when you first set out to write an ebook:  

1. What will be the title of your ebook and will it have a subtitle?  
2. Will you be the only author or will there be other co-authors?  
3. Will you publish a print version of your ebook?  

4. How many pages will your ebook be?  

5. Will your ebook contain graphics, pictures or charts?  

6. Will your ebook include an appendix and index?  

7. Will your ask other authors to contribute related articles to your ebook?  

8. What file formats will your ebook be available in; text, pdf, exe, html, etc.?  

9. Will your ebook be sold as a product or will your ebook be used as a promotional tool?  

10. Who will be your ebook's target audience?  

11. What major benefit does your ebook give your target audience?  

12. Will you offer your prospects a guarantee and testimonials to read?  

13. Will you include a bibliography about yourself in the ebook?  

14. What personal information will you include about yourself in the ebook?  

15. What colors and graphic(s) will be included on the ebook cover?  

16. Will you let your prospects read  free sample chapters or excerpts to entice them?  

17. Will you turn the ebook into other information products like videos, audio books, teleclass, etc?  

18. What type of payments will you accept for the ebook?  

19. Will you allow others to give away your free promotional ebook?  

20. Will you be selling the reprint rights to your ebook?

 Tips for how to write an ebook
http://www.squidoo.com/how-to-write-an-ebook-easy

 
One of the best way to increase your sales is to offer your potential customers a special offer.

Don’t just rely on your sales page to do all the work for you, instead give your marketing a lift by incorporating some of the strategies outlined below.

It could be trial offers, discounts, purchase awards, joint venture promotion efforts etc. Below are ten sizzling offers you could use to sell your products like crazy.

1. You could offer your potential customers a free sample of your product. If the sample proves what you claim, there is a high chance they will buy it.   

2. You could give your potential customers a free trial of your product or service. Tell them you won't bill them for 30 days.  

3. You could offer your potential customers a rebate after they buy your product or service. They will feel they are getting a good deal.   

4. You could offer your potential customers a monthly payment plan. Tell them they can pay for your product or service with three easy monthly payments.  

5. You could reward your potential customers if they buy a specific number of products. Tell them if they buy 3 or more products, they will get one free.   

6. You could reward your potential customers if they spend over a specific dollar amount. Tell them if they spend over $100, they get a 10% discount.  

7. You could hold a holiday sale for your potential customers. Tell them everything on your web site is discounted up to 50% on Thanksgiving Day.  

8. You could hold a buy one get one free sale for your potential customers. Tell them if they buy one product, they get another product for free at the same value.  

9. You could hold a special $1 sale for your potential customers. They'll come to your web site to buy your product for only a dollar, but may buy other products.   

10. You could offer your potential customers a bonus coupon when they buy one of your products. It could be a coupon for another product you sell. 
Get more free tips about writing ebooks here: http://www.squidoo.com/write-an-ebook

  If you have extensive knowledge on a particular subject, why not create a free course for your web site visitors as a bonus when they buy your book. 

Or offer a free ecourse where you send them an installment every week, with links to your book sales page of course.  

The course should be related to the theme of your web  site. If you're selling business related products, you would  want to giveaway a free course about business.       

You could offer the course in html, autoresponder, and ebook format.

HTML –
Your course could be right on your web site. On one web page, create a title page and table of contents. Use clickable chapter links so they can go to the sections easily were they need the most help.

You could increase your traffic by allowing people to give away the course to their web site visitors. Just have them link to your web site.     

eBOOK –
Your course could be in a downloadable ebook format. Include your business ad in the ebook. A good ebook software to use is Editor Pro, you can find it at http://www.e-ditorial.com .

You could allow other people to give away the ebook. They could just upload it to their own server. Every time someone downloads it, they will see your business ad.  

AUTORESPONDER –
Your course could be published on an autoresponder. You can sign-up to get a free follow-up autoresponder from all the free services on the internet.   

You can find them by typing in "free autoresponders" in your search engine of choice. Include a lesson of your course on each follow-up message sent. You could increase traffic by allowing advertisers to include their ad in the course.

Ask them, in return, to advertise the free course at their web site.

Just have them link to your web site. There are many other formats you can use to create your free course; downloadable text, pdf, print format, fax-on- demand, cassette, video, etc. 

 You can use all the methods above with all the formats to increase your traffic.

Learn more great ideas about writing ebooks and selling your books for profit from our free guides:  http://www.squidoo.com/how-to-write-an-ebook-easy

  These tips can be used for both your sales strategy but also for your actual ebook content when you are researching what you will write an ebook about.

 

1. People want to make more money. They may

want to start their own business, get a higher paying

job or invest in the stock market. This will make

them feel successful.

 

 

2. People want to save money. They may want to

invest for the future or save for a big purchase.

This will make them feel more secure.

 

 

3. People want to save time. They may want to

work less and spend time enjoying life's pleasures.

This will make them feel more relaxed.

 

 

4. People want to look better. They may want to

lose weight, tone their body, or improve their facial

features. This will make them feel more attractive.

 

 

5. People want to learn something new. They may

want to learn how to change their car oil or build a

deck. This will make them feel more intelligent.

 

 

6. People want to live longer. They may want to

get in shape, eat better or gain extra energy.  This

will make them feel healthier.

 

 

7. People want to be comfortable. They may want

to relieve aches and pains or want to sleep in a more

comfortable bed. This will make them feel

relieved.

 

 

8. People want to be loved. They may not want to

be lonely anymore or want to start dating again.

This will make them feel wanted.

 

 

9. People want to be popular. They may want to

be a famous celebrity or be more popular in

school. This will make them  feel praised and

admired.

 

 

10. People want to gain pleasure. They may want

satisfy their appetite or sexual desires. This will

make them feel more fulfilled.

  Do you want to write and sell your own books online?
Get the best guide for how to write eBooks

 
Selling eBooks is all about establishing credibility. If your eBook is credible it will sell for sure.

One way to do this is by getting your eBook reviewed by experts in the industry as well as various review sites.

 

It is not easy getting an expert to review your eBook.

Besides, there are some procedures that you should follow if you wish to attract attention from an expert. Here are some tips.

 

When you send your eBook for review, send a whole load of other information along with it.

This could be a collection of information and articles about your eBook put together to create a good impression.

For instance you could include the following

 

~ A Sales Letter


~ A Pitch Letter


~ Any product testimonials that you may have


~  eBook information sheet, which includes Title, Author, URL, ISBN number, Publication date, Short description, and your biography.


~  A letter formally requesting review of the eBook


~  Any Press Releases that you may have pertaining to the eBook

 
Apart from these, there are certain guidelines that you could follow to maximize your chances of getting a review from an expert.


~  Send out lots of review copies.


~  Be politely persistent.

~  Follow up with phone call, email or handwritten note.

~  Send to newsletter editors from your industry.

~  Send to key opinion makers.

~  Send to editors of related trade magazines.

~  Check for theme issues of magazines by looking at their editorial calendars.

~  Write a personal letter along with the copy of your eBook.

~  Write thank you notes to those who do review your eBook.

~  Quote good reviews in continuing marketing efforts.

~  Use good reviews as part of new press releases.

~  Advertise in a newsletter in the issue after your review was run

 

A final thought –

keep persisting with a number of experts to get your eBooks reviewed.

However, you should in no way force yourself on them.


Remember, following up is crucial.


After all, they would be doing you a big favor.


A follow up opens up various other opportunities to network with the experts.


You could also ask additional questions while you follow up.

Viral Marketing is one of the most effective forms of Marketing.

Viral Marketing is defined as “Any advertising that propagates itself the way viruses do”;

E.g. When Hotmail users send e-mails, they “infect” the recipients with the tagline at the bottom of their messages.


Viral marketing denotes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message's exposure and influence.


eBooks can be used as great viral marketing tools. Here’s how viral marketing with eBooks works.


The eBook familiarizes readers with your brand. In order for the eBook to act as a viral tool and induce sales of your other eBooks it should have a message promoting your website and a link to it.

This will bring back the reader to your website and create an opportunity for more business.


Thus, eBooks can contain advertisements or links to your website that would persuade the reader to come back to your website.

For example, a footer on every alternate page can have some message about your business and a link to your website that would interest the reader and encourage him to visit your website by clicking on that link.

How does Viral Marketing come into the picture here? How do you ensure that eBooks can be given to more and more readers and in turn generate traffic?

A very simple way of doing this is to allow other visitors to your website to download your eBook and then allow them to sell the eBook to their customers.

In plain words, instead of creating just “paid” eBooks you could also empower your customers with “Resale” rights to your eBook. You may charge a bit extra for resale rights.


You would argue that by doing so you would be reducing your profit by letting your customers also sell your eBook.

However, if done correctly this might not be the case. Be sure to include hyperlinks to your web site all over - at least one in every two pages.


Also, you can include brief advertisements and all kinds of other eBooks.

Have the condition that your customers should contain a link to your website and even an advertisement of your eBooks on every other page if they wish to have resell the eBook to their own customers.

This way you can reach a much bigger
audience and in turn induce higher sales.


To make the eBook more appealing to your customers you can offer them incentives. For example you can offer your customer a commission every time a person visits your website through your eBook on your customer’s website.

Tracking software can be integrated with your website that would give you a detailed analysis of all your visitors and track the website from where they were directed to your website.

This will allow not only your direct customers but also customers of other people selling your eBook on their websites to come back to the source of the eBook, which is your website.

This will benefit not only you but also your customers in two ways. First of all he/she can sell your book at his/her own price.

The second benefit is that every time your customer brings in traffic to your website through your eBook, he/she would get a commission.

Your customers can again employ the same strategy and allow their own customers to market the eBook, thus, making the eBook viral.

To further benefit from eBooks, allow your customers to copy, change, and co-brand the eBook, which would contain a few ads and links about their own sites in addition to your own links.

This will also help your customers to generate traffic for their websites. This is a proven strategy and should be employed.

 

eBooks can themselves act as one of the best marketing tools online. With its vast variety of uses, just one quality eBook development and distribution can produce an on going viral marketing tool that will work 24 hours a day, seven days a week and multiply itself by leaps and bounds.


Get more free tips here about writing ebooks:  http://www.squidoo.com/creating-ebooks